Problem:

WOW Global Awards recognize outstanding women leaders for their achievements, leadership, and impact on the community. However, traditional recognition methods, such as physical trophies and certificates, have limitations. They do not provide digital proof of authenticity, can be lost over time, and do not facilitate ongoing engagement with winners and nominees. Moreover, eWOW wanted to make the awards more inclusive, expanding beyond three categories to recognize a broader spectrum of women leaders.

Solution:

To modernize the awards and extend their reach, eWOW partnered with Verix to implement blockchain technology in their recognition process. This initiative introduced:

• Expanded Recognition: Instead of three categories, the awards now recognize the Top 5 Empowering Women Leaders in various fields, making the awards more inclusive.
• Blockchain-Powered Voting: A transparent and secure voting system ensures every vote is accurately recorded and immutable, enhancing credibility.
• NFT Trophies with Certificates of Authenticity: Winners, nominees, and summit speakers receive a digital NFT trophy stored securely on the blockchain, ensuring uniqueness and verifiability.
• Exclusive Benefits: NFT trophy holders gain access to community engagement opportunities and can showcase their achievements on social media platforms like LinkedIn.

Results:

The partnership between eWOW and Verix led to transformative outcomes:

• Enhanced Inclusivity: More women leaders are recognized, ensuring a broader impact and celebration of leadership excellence.
• Secure and Transparent Voting: Blockchain ensures that votes are tamper-proof and counted fairly, building trust in the process.
• Digital Ownership of Achievements: NFT trophies provide a verifiable, tamper-proof record of success, eliminating the risk of loss or duplication.
• Increased Community Engagement: NFT holders connect to a global network of eWOW supporters, fostering a lasting sense of recognition and participation.

Reflecting on the partnership, the TRYST Organizing Committee shared: “Our collaboration with Verix has been an eye-opening experience, demonstrating the seamless integration of generative AI in design and showcasing blockchain’s ability to authenticate and elevate student creativity.”

This initiative is just the beginning of how technology can redefine recognition and reward systems, paving the way for future events to leverage digital innovations for meaningful engagement and lifelong value.

‍