Problem:

Mumbai Tech Week, hosted by the Tech Entrepreneurs Association of Mumbai (TEAM), is one of India’s premier tech events, bringing together over 46 companies, including 15+ unicorns, and tech enthusiasts. The event provided a platform for industry leaders and startups to connect, but the challenge was sustaining meaningful engagement beyond the event. Traditional mementos such as physical souvenirs lacked interactivity and had limited reach. TEAM sought a modern approach to provide long-term value, foster continuous engagement, and extend Mumbai Tech Week’s influence globally.

Solution:

To overcome these challenges, TEAM partnered with Verix to implement blockchain-powered digital commemoratives. This approach provided attendees with:

• Exclusive Content: Video messages from tech leaders like Harsh Jain (Dream11), Aakrit Vaish (Haptik), Naiyya Saggi (Good Glamm Group), Beerud Sheth (Gupshup), Neeraj Roy (Hungama Digital Media), and Anand Jain (CleverTap).
• Global Accessibility: Attendees from 18 countries, including the United States, China, Singapore, Brazil, and Nigeria, and 60+ cities in India could access the digital commemoratives.
• Sustained Engagement: Over 93% of attendees showed interest in continued engagement, demonstrating the power of blockchain in fostering long-term interactions.
• Networking Opportunities: Three lucky winners had the chance to meet and gain personal insights from industry leaders, reinforcing the importance of post-event interactions.
• Seamless User Experience: Attendees could log in using social media handles, eliminating the need for cryptocurrency and making participation accessible to a broad audience.

Results:

The collaboration between Mumbai Tech Week and Verix delivered impactful results:

• Enhanced Post-Event Engagement: Attendees continued interacting with Mumbai Tech Week content beyond the event days.
• Expanded International Reach: Mumbai Tech Week established itself as a globally recognized tech hub.
• Meaningful Connections: The initiative facilitated direct mentorship opportunities, exemplified by Aakrit Vaish’s in-person session with a winner.
• Industry-Leading Innovation: By incorporating blockchain technology, Mumbai Tech Week set new standards for digital verification, engagement, and networking.

The success of this initiative highlights how Web3 technologies can transform event experiences. Through blockchain-powered digital verification, commemoratives, and community engagement, Mumbai Tech Week and Verix have redefined how tech communities interact, ensuring a lasting impact that will extend into future editions of the event.

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