Location: USA

About Virtualness:

In a world of deepfakes and AI, we show you what’s real. Virtualness is an authentication, verification and engagement platform for credentials, awards, events, and products. Founded in 2022 by industry leaders Kirthiga Reddy (ex-Meta, ex-SoftBank) and Saurabh Doshi (ex-Meta, ex-Viacom), Virtualness provides an end-to-end solution for designing authenticated certificates, trophies and badges using generative AI, minting them on blockchain, adding video messages or other rewards, and securely distributing to recipients globally — in less than a minute. No prior knowledge of blockchain is required. 

 

Virtualness is trusted by leading brands and organizations across the globe. Whether powering the Asian Academy Awards with digital trophies, authenticating TiE50 Startup Winners, commemorating events at Stanford GSB, becoming the exclusive blockchain partner for Liga1 (the largest football league in Asia), or providing secure voting for eWOW Global Awards — Virtualness helps its partners protect their brand and resources, boost engagement, and ensure that the credentials and awards they issue are tamper-proof, authentic, permanent, shareable on LinkedIn, and easily verifiable by anyone worldwide.

 

Virtualness is backed by blue chip investors including Blockchange Ventures, Polygon Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Shorooq Partners, Impact Venture Capital, and Oceans Ventures, alongside angels like Carolyn Everson, Randi Zuckerberg, Harsh Jain, Stacy Brown-Philpot, and other influential thought leaders.

 

For more information, please visit about.virtualness.io.

 

 

Job Overview:

We are seeking a results-driven Marketing Manager with expertise in product marketing, growth strategies, and lead generation. This role involves driving lead generation, customer acquisition, retention, and revenue growth through comprehensive marketing strategies and go-to-market execution.

Key Responsibilities:

• Strategy Development: Design and implement marketing strategies focused on acquisition, retention, cross-sell/upsell, and lead generation to maximize product lifecycle value.
• GTM Planning: Lead go-to-market strategies for new product launches, ensuring coordination across teams for successful execution.
• Lead Generation: Develop targeted lead generation campaigns leveraging SEO, SEM, PPC, and paid media to create a steady pipeline of qualified leads.
• Campaign Management: Plan and optimize multi-channel digital campaigns (SEO, ASO, paid media) to drive awareness and conversions.
• Retention and Growth: Create retention marketing programs and loyalty campaigns aimed at increasing customer lifetime value, including cross-sell and upsell efforts.
• Performance Analytics: Monitor and report on marketing performance, adjusting strategies to improve lead generation, campaign effectiveness, and user retention.
• Budget Management: Oversee the marketing budget, focusing on maximizing ROI and ensuring resource efficiency.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 4+ years of experience in product marketing, growth marketing, and lead generation preferably in the technology industry
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent communication, writing, and presentation skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation platforms and CRM systems.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a proactive approach to problem-solving.